Destination El Paso looks to bring more conventions to Borderland

EL PASO, TEXAS (KTSM) - Destination El Paso, the city's convention and visitor's bureau, is taking the Sun city's destiny into its own hands with a strategic plan to get other cities to host conventions in El Paso. The plan was presented to council on Tuesday.

In order to bring more conventions and sports activities, the city needs the hotel rooms to support the visitors that come with those events.

According to Destination El Paso, the current hotel inventory downtown consists of about 432 hotel rooms, but by 2019 that number is expected to be at more than 1,200.

Destination El Paso's general manager David Crowe says the plan calls for outbound sales calls to potential clients, direct advertising, and trade shows with the hopes of changing people's perception of El Paso. 

"Sometimes people have an impression of El Paso where they have visited our community in the past and so much has changed even in the past 5 years, let alone the last decade. We want to share with them the improvements we have here and why El Paso is going to be a good destination for their meeting, convention, or sporting event," said Crowe.

According to Destination El Paso, tourism and hospitality are the third largest employers in El Paso, which is why it's specifically targeting convention hotel development and because that's what the City has aggressively incentivized the most said Crowe.     

"Generally we have actually lacked a large enough number of quality convention hotel rooms in the downtown area to be able to attract the majority of state association meeting businesses," said Crowe. "We've worked very closely with the City and the direction of the city council to encourage a lot of the new development you're seeing."






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